To find a blue ocean (without competition), you will want to think about the non-customers for your product or service and how to adjust it to meet their needs.

Defining yourself in comparison to the competition involves you in what they call a red ocean (i.e., a blood bath). The authors argue that most companies develop strategic plans based on what they are going to do relative to their competitors. Chan Kim and Renee Mauborgne describe it as a way to create uncontested market space and make the competition irrelevant. What is is a blue ocean strategy? Authors W. To start thinking outside of the box, you might want to create a blue ocean strategy. While Lean Six Sigma is great for optimizing existing processes, it can sometimes inhibit the development of new products and markets. Lean Six Sigma Templates » Blue Ocean Strategy Need Blue Ocean Strategy Templates for Excel? QI Macros has a Ready-Made Blue Ocean Strategy Templates! Free Agile Lean Six Sigma Trainer Training.Animated Lean Six Sigma Video Tutorials.Statistical Analysis - Hypothesis Testing.

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